Care for Family was founded by Joy Shanglin Choy in 2016 who from her early years was interested in a career enhancing women’s health. After graduating from St. Paul’s Co-educational College in Hong Kong for high school and receiving aa scholarship to study in England, she continued to study with a scholarship at the University of Edinburgh and graduated with Bachelor of Medicine and Surgery in 1995. She subsequently  attained qualifications include Fellowship of the Hong Kong Academy of Medicine and Fellowship of the Hong Kong College of Obstetricians and Gynaecologists in 2003. In 2011, Joy Shanglin Choy was admitted as a fellow of the Royal College of Obstetricians and Gynaecologists in UK for her continual contribution to the science and art in the field of obstetrics and gynaecology.Joy Shanglin Choy established her own clinic Care for Women in 2005 to provide quality private medical care to women within the specialty of Obstetrics and Gynaecology. Joy Shanglin Choy had also been teaching and conducting research in obstetrics and gynaecology at the Chinese University of Hong Kong since 1997. She was Honorary Clinical Assistant Professor at the University up to 2014. Her specific interests were reproductive medicine and infertility treatment including in-vitro fertilisation and intrauterine insemination.

During 18 years of providing patients with infertility counseling, diagnosis and treatment, Joy Shanglin Choy recognizes that members of our society in Hong Kong are challenged with daily stressors typical of modern developed societies which include basic and advanced financial needs, overwhelming information and social networking, performance pressure at work, at school, at home or in society, as well as some global change of society. The detrimental results maybe difficult in emotional control or anger management, low self- esteem and anxiety, weight control issues, overuse of alcohol, smoking or drugs, inadequate or low quality of rest and sleep, sexuality issues, unwanted pregnancies or subfertility issues.

In 2014, Joy Shanglin Choy stopped practicing medicine and embarked on advancing her studies in sexuality education, counselling and therapy at the University of Michigan, USA which she graduated in April 2016. During the one-year program, counselling techniques were studied to improve client’s sexual and non-sexual relationship with oneself and within couples. Techniques were learned to enhance the client’s coping skills and power of control over their emotions, their self-esteem, shame, guilt, anxiety and their power in healing from a history of trauma and in recovery from grief and loss in life, whether it is a job, a career, a loved one, an intimate relationship or in some cases the loss of youth and health, hence aging and the development of illnesses. Adolescent development was also studied. Joy Shanglin Choy has been a member of the American Association of Sexuality Educators, Counsellors and Therapists (AASECT).

At the same time, since September 2015, Joy Shanglin Choy started a 2-year studying program for a Master in Family Medicine at the University of Edinburgh and completed her Masters degree with distinction in 2017. This program reinforces techniques and skills in providing patients with compassionate, empathetic, comprehensive, coordinated and contextual medical care with particular emphasis on patient-centered and family-centered care as well as preventive health promotion, all of which are in line with holistic health care principles.

With her experience, Joy Shanglin Choy set up Care for Family in 2016 for enhancing holistic health of our population in areas of healthy lifestyle changes, sexuality and gender issues. as well as fertility and contraception needs. Her professional goal is to empower her clients to enhance their holistic health in physical, mental, social and sexual well-being.